Matt Downie
nocturna
nocturna is a clothing and lifestyle brand created to raise money and awareness for the protection of bats.
nocturna is influenced by my own personal interests. I’ve loved animals since I was a kid, and graphic tees at skate shops sparked my interest in design. When creating nocturna, I wanted to highlight a highly misunderstood animal; bats and personify them so they are more relatable.
At its roots, nocturna is a skate and apparel brand focused on raising awareness, building community, and supporting bat conservation. It also challenges a common issue with conservation merch – it’s boring. If you’re selling clothing for a cause, it should be more than just a logo.
To do this, I focused on eye-catching clothing design, a website that functions as a shop and educational space, a monthly magazine, and a presence both online and at events. Save the bats.
