Sam Yousef
Wadi Salt
Wadi Salt is a premium blend of tradition and bold flavor, sustainably harvested from the mineral-rich waters of the Dead Sea. It combines time-honored methods with a modern, ecoconscious approach to create a product that’s as meaningful as it is distinctive.
Artist/Thesis Statement
Design is how I make ideas tangible. It shapes perception, creates emotion, and connects people. I focus on branding, poster design, and ad campaigns, creating work that captures attention My creative process has evolved from structured to more fluid and experimental.
This mindset is reflected in Wadi, where I turn excess Dead Sea salt into infused salt products. The Dead Sea is shrinking, salt levels are rising, and freshwater is disappearing. Instead of seeing this as just a an issue, I saw an opportunity to repurpose the excess salt into something useful.
Just as design transforms ideas into reality, Wadi turns an environmental challenge into a purposeful product. It’s More than salt, it is a brand that connects people to Jordan’s landscape and resources.
