Eric Berube
Transcend
As someone who is intrigued and motivated by futuristic ideals, corporate notions, and spiritualism, I wanted to create a project that makes commentary on the fact that we live in a hyper consumer-capitalist reality; and how we are approaching an age of extreme digital consumption. 
Artist/Thesis Statement

Transcend is a project that takes a satirical approach to the commercialization of spiritualism. Today, there are many ways that spiritualism is commercialized, such as Meditation and Yoga programs which cost a fee to receive a feeling meant to be felt naturally. Transcend finds its roots in Transcendentalism, a belief system started in Massachusetts in 1830 that considers true beauty or divinity to be found in three forms: God, Nature, and Humanity.  I see this project, and mainly my website, as an extreme version of a typical establishment or online store. How far can we push consumer capitalist advertisements that are rooted in something so natural such as spirituality? 
Explore the Transcend website below

Browse other Graphic Design Capstone Projects

Back to Top