As someone who is intrigued and motivated by futuristic ideals, corporate notions, and spiritualism, I wanted to create a project that makes commentary on the fact that we live in a hyper consumer-capitalist reality; and how we are approaching an age of extreme digital consumption.
Artist/Thesis Statement
Transcend is a project that takes a satirical approach to the commercialization of spiritualism. Today, there are many ways that spiritualism is commercialized, such as Meditation and Yoga programs which cost a fee to receive a feeling meant to be felt naturally. Transcend finds its roots in Transcendentalism, a belief system started in Massachusetts in 1830 that considers true beauty or divinity to be found in three forms: God, Nature, and Humanity. I see this project, and mainly my website, as an extreme version of a typical establishment or online store. How far can we push consumer capitalist advertisements that are rooted in something so natural such as spirituality?
Explore the Transcend website below
![](https://cdn.myportfolio.com/5dff5785-d1c7-4ff5-bb0a-fca07c2b0453/195a6508-ac01-43e1-8659-be2838b562cc_rw_1920.png?h=7f9d6e2c0991a083da7c9b5684e989e2)
![](https://cdn.myportfolio.com/5dff5785-d1c7-4ff5-bb0a-fca07c2b0453/01722f6a-487e-4a4e-b531-1fba52b9010e_rw_1920.png?h=c2193311fe845ac0207695c5c205db29)
![](https://cdn.myportfolio.com/5dff5785-d1c7-4ff5-bb0a-fca07c2b0453/74b786e8-56b3-4efb-a3f5-a83832327fca_rw_1920.png?h=cc390a181f01012e87c3f4eb791a85c5)